Originally published Sep 26, 2011
Over the past several years, public health agencies have used Facebook, Twitter, YouTube, and other social media tools to disseminate health messages. The use of social media has grown significantly in more recent years and continues to trend upward. Social media allows the Georgia Department of Public Health (DPH) to disseminate emergency information quickly, promote interaction between public health professionals nationwide, and expand its reach to target audiences. Social media increases access to credible, informative health messages.
In the event of an emergency, GaDPH’s social media accounts will be one of the first sources for up-to-date information. Social media has proven to be helpful within the districts during recent disaster relief efforts. However, posting up-to-date, pertinent information quickly is only one aspect of how GaDPH uses its social media tools.
Social media allows a platform for public health professionals around the nation to network and share information. From this, we are able to see what works and what doesn’t in other states and apply that knowledge to what we do here in Georgia. We share information from both experts and peers in order to keep Georgians informed and healthy.
Social media allows messages to be personalized for target audiences, helping to facilitate public engagement and encourage healthier lifestyle choices. This promotes DPH‘s overall mission for a healthy and safe Georgia.
Studies have shown that people need to hear messages three to five times before they believe the information to be true and take action. Social media allows GaDPH to reach people in various formats and receive the information how, when, and where they want it.
And if you follow GaDPH, chances are your friends and family will too.
Follow the Georgia Department of Public Health today!