App of the Week: NFL Play 60 Challenge App

July 14, 2015

Childhood obesity rates are at an all-time high. Today, nearly one in three kids and teens in the United States are obese or overweight. We know that physical activity produces overall physical, psychological and social benefits, and that inactive children are likely to become inactive adults.

That’s why the American Heart Association (AHA) and the National Football League teamed up to create the PLAY 60 Challenge, a program and mobile application that inspires kids to get the recommended 60 minutes of physical activity a day in school and at home. It also helps schools become places that encourage physically active lifestyles year-round.

NFL’s PLAY 60 is a dedicated partner to Georgia Shape, the Governor’s Childhood Obesity Initiative. Through school-based grants facilitated by the GENYOUth Foundation, the Fuel Up to Play 60 (FUTP60) program is advancing Georgia Shape’s mission by helping schools receive the funding and expertise needed to expand their physical activity programming.

FUTP60 encourages students to “Eat Healthy, Be Active, Make a Difference.” All elementary schools participating in Power Up for 30, a Georgia Shape statewide physical activity initiative, can receive funding (up to $4,000) to help put this mantra into action. Funding is provided by the Dairy Farm Families of the Southeast in conjunction with The Arthur M. Blank Family Foundation and the Atlanta Falcons Youth Foundation.

By leveraging the American Heart Association’s health expertise and the NFL’s commitment to physical fitness, you can help us can achieve our goal of getting kids physically active for 60 minutes every day.

In the NFL PLAY 60 app kids can:

  • Run, jump and turn while holding their device and watching their character do the same
  • Collect coins to buy really cool NFL team gear
  • Unlock funky characters
  • Jump over fun obstacles
  • Get NFL football power-ups that give you 2x points
  • Get American Heart Association hearts that make you invincible
  • Find physical activity ideas on how to get moving with your friends
  • Get involved with NFL PLAY 60 and AHA through additional resources

Learn more about the NFL Play 60 Challenge and download the NFL Play 60 mobile app to your device and start moving. 

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