Fruits and Veggies Program

Move Over “5 A Day!” Fruits and Veggies - More Matters takes over!

The 2005 Dietary Guidelines for Americans recommends eating up to 13 servings of fruits and vegetables a day. Action was taken by the Produce for Better Health Foundation (PBH) and the Centers for Disease Control (CDC) in response to this recommendation. The result was the launching of a new brand to replace the “5 A Day for Better Health” campaign. The new initiative is the “Fruits and Veggies-More Matters” campaign. The Georgia Department of Public Health has joined this initiative in promoting this new brand. Visit for information and resources on how you can make “More Matter!” Ideas to promote increasing fruit and vegetable consumption are only limited to your imagination!

September is National Fruit and Vegetable Month. Your community may promote National Fruit and Vegetable Month with one or more of the following activities:

  • Local health department, schools and community partnership celebrations
  • Classroom and school food service activities in local schools
  • In store promotions for grocers, produce markets and restaurants
  • Media campaigns with newspapers, radio and TV
  • Promotions to increase fruit and vegetable consumption at employee cafeterias, schools and other eateries
  • Exhibits at local area merchants, fitness centers, major employers and other public facilities
  • Health fair participation
  • Company and civic organization newsletters

Fruits & Veggies Activity Resource Links

Contact Information

Women, Infants, and Children (WIC)
2 Peachtree Street, NW
Atlanta, GA 30303

Participants should call: (800) 228-9173
Vendors should call: (866) 814-5468

Office of the Inspector General
Email Reports of Fraud, Waste & Abuse



Page last updated 1/9/2019