It's That Simple Campaign Toolkit

COVID Vax + Booster, media toolkit & campaign materials.

It's That Simple

COVID Vax + Booster

media toolkit & campaign materials

About This Toolkit

To emphasize the ease and importance of getting vaccinated and boosted, the Georgia Department of Public Health has created the It's That Simple campaign. This toolkit provides various campaign materials, including guidelines, social media creatives, videos, web assets, and print collaterals.

Follow these steps to access and share materials:

Review the descriptions of materials in the boxes below. Click on the materials you would like to access and share. A Zip file will immediately begin downloading to your computer. Open and save files. Upload and share with your community.

Use the hashtag #ItsThatSimple and tag @GaDPH on all relevant posts across your social platforms. Don't forget the call-to-action: visit itsthatsimpleGA.com

Thank you for supporting us in spreading these key messages to our communities. We’re all in this together.

Activation Guidelines

Campaign Activation Plan

Video Clips

It's That Simple Full Video (English)

Social Media Creatives

Facebook/Twitter Posts

Instagram Posts

Instagram Stories

Digital Creatives

Digital Horizontal Banners

Digital Vertical Banners

GIFs / Animated Mobile Banners

Mobile GIFs

Tablet GIFs

Print Collateral

Billboards

Posters