Georgia Safe to Sleep Campaign Materials

Campaign Overview:

The Georgia Safe to Sleep Initiative is a collaborative effort led by the Georgia Children’s Cabinet, American Academy of Pediatrics —Georgia Chapter, the Georgia Bureau of Investigation, the Georgia Department of Public Health, the Georgia Hospital Association and the Georgia Obstetrical and Gynecological Society. The goal of Georgia’s Safe to Sleep initiative is to educate mothers, fathers, grandparents and caregivers about the importance of putting babies to sleep following the ABCs of Safe Sleep as recommended by the American Academy of Pediatrics.

Georgia has one of the highest infant mortality rates in the country. Sleep-related infant deaths occur suddenly, but parents and caregivers can reduce the risk of these tragic deaths by following the ABCs of safe sleep.

Alone – babies should sleep alone in their own sleep space, close to but separate from their caregiver.

Back – babies should be placed on their back to sleep. Every nap. Every sleep. Every time.

Crib – babies should sleep in a crib or bassinet with a firm, flat surface with no extra things such as crib bumpers, blankets or toys.

Through the Georgia Safe to Sleep statewide collaboration, all 77 birthing hospitals in Georgia have pledged to model safe sleep behaviors throughout their facilities. This will ensure that parents of newborns, their families and caregivers are educated on and have the resources to create safe sleep environments for their babies before they leave the hospital.

Safe to Sleep Campaign Materials

Backgrounder  Frequently Asked Questions 

Glossary of Terms News Releases

List of 77 Birthing Hospitals Paricipating in Georgia Safe to Sleep Transit Ads
Busses and Trains


Safe to Sleep Banner


Out of Home/Billboards

Safe to Sleep Logo

Safe to Sleep Videos

Safe to Sleep - :30 second PSA

Brenda Fitzgerald, M.D.
Georgia Department of Public Health

DPH Blogs

First Lady Sandra Deal presents Safe to Sleep THIS SIDE UP gown to mother with newborn.



For information about the Georgia Safe to Sleep campaign collateral, please call the Georgia Department of Public Health, Division of Communications at 404-657-3269 or send an email to


Safe to Sleep disclaimer:  “The Georgia Safe to Sleep effort is adapted from the national Safe to Sleep® campaign, led by the Eunice Kennedy Shriver National Institute of Child Health and Human Development.”